Blar i NTNU Open på forfatter "Bondeli, Julia Vevenko"
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Kundelojalitet i Ekornes
Fure, Lill Therese Aurdal; Blomvik, Siri Ødegaard (Bachelor thesis, 2018)Dette er en bacheloroppgave i markedsføring og ledelse ved NTNU i Ålesund, som tar for seg problemstillingen “Hva gjør Ekornes for å skape kundetilfredshet? ”Gir økt kundetilfredshet økt kundelojalitet?”. Dette har blitt ... -
Placing Social Capital in Business Networks: Conceptualisation and Research Agenda
Bondeli, Julia Vevenko; Havenvid, Malena Ingemansson; Solli-Sæther, Hans (Journal article; Peer reviewed, 2018)Purpose This paper aims to refine conceptual treatment of the social facet in business relationships and reinforce its significance in the industrial marketing and purchasing (IMP) research tradition by integrating the ... -
Towards understanding the role of social capital for value creation in business relationships: The case of Russia
Bondeli, Julia Vevenko; Havenvid, Malena Ingemansson; Solli-Sæther, Hans (Chapter, 2021)This exploratory case study aims to investigate the significance of the social dimension in the development of business relationships and consider its implications for value creation in industrial business networks. The ...